ADAPTING AND EVOLVING IN TODAY'S OMNI-CHANNEL WORLD
Online shoppers spend an average of 4% more every time they are in a brick-and-mortar store and spend 10% more when shopping online. Today's world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain, along with personalized and trusted product content is no easy feat.
This white paper explores how organizations can develop the operational backbone to support omnichannel investments.